A monthly space to grow what matters.
I know that you care...
You care about the planet.
You care about your kids.
You care about raising good humans.
But (like me) you’re also tired.
You don’t have time to overhaul your life/style.
You’re not about to churn butter.
You’re not going off-grid.
But at the same time, you don’t want to do nothing either.
Well, welcome to the messy middle.
That’s where this membership was born.
You see, I realised that:
Yet, most eco-parenting advice focuses on actions alone.
We're told:
Compost more.
Buy less plastic.
Grow your own everything.
All valuable.
But for most parents, it’s just more pressure.
When we focus on behaviour alone, we’re not addressing the root cause of our growing disconnect from nature.
The root cause of environmental harm is our growing disconnect from nature.
When we focus only on actions – Reducing! Reusing! Recycling! – we imply that behaviour alone matters.
But actions are just the leaves.
What really drives them are the roots: values and motivation.
Raising Kin is a 12-month guided journey for parents who want to grow care at a values level.
It's about establishing KINship with the natural world, by nurturing each child's sense of wonder, gratitude and connection to nature.
It's is a mindset-first approach. As Simon Sinek reminds us, “Start with why.” Actions follow motivation, and motivation grows from worldview (not more to-do’s).
So, Raising Kin focusses on small shifts in:
How we see
How we speak
How we shape our ways of thinking
Together these form the foundation for raising kids who notice, care and feel a sense of belonging to the natural world.
Because identity doesn’t shift in a weekend.
Belonging is formed through repetition.
Through rhythm.
Through layering.
Raising Kin moves slowly and intentionally across a full year so the ideas don’t just inspire you - they settle into your home.
The shifts are doable and fit easily into real life.
We're changing things like the words we use, the stories we tell and the 2 minute ritutals that fit between packing lunchboxes and running around looking for the single missing toddler shoe...
It moves the focus from outer behaviour to inner worldview.
Across the 12 months, we move through three gentle shifts:
Because children cannot care about what they do not "see".
We explore:
Why attention shapes identity
How language builds moral imagination
The stories our culture hands our kids
The small shifts that quietly reframe everything
Next, we move from "seeing" → to relating.
We explore:
Gratitude as embodied practice
Reciprocity in ordinary daily life
Patience, tending and growth
The rhythms we've lost in modern overwhelm
Looking at how to shift from relationship → identity.
We explore:
Family rituals that root
Story and myth
Rootedness in place
Becoming a kin-centric family
Imagine:
Less eco-guilt.
More alignment.
Dinner conversations that include gratitude without forcing it.
Children who instinctively notice how nature creeps in all around.
Who feel part of the living world.
Because children who feel connected, care.
That’s the transformation.
For each of the 12 months of the membership, you receive:
• One live presentation and discussion session (40–45 minutes)
• Replay access (available until the end of the membership year)
• A structured lesson added to your private member library and an optional PDF to go through
• Gentle reflection prompts to keep you inspired
Just depth, layered slowly & doably.
I'm Jess (mom of 3 with a PhD in Environmental Ethics).
As an environmental philosopher, I spent over a decade considering how people can live in greater connection with nature (I published, lectured and even presented on this internationally).
But at home, the total chaos busy reality of raising 3 kids under 4 often left me far from eco-perfect.
As much as I tried to foster an environmentally-friendly home, I sometimes just couldn't escape the oh-so-easy allure of things like... disposable diapers (cue gasp of horror).
Then I realised one day: it’s not about perfection. It’s ALSO about the roots - the words, mindsets and rituals that shape how our kids see the world. I decided to do away with the guilt at feeling like I was failing, and focus on the things I COULD do.
🌱That’s how ReGrounded.Parenting was born: a middle path for busy, imperfect parents who still want to raise kids who care.
Raising Kin is how I bring that philosophy to life, month by month, in real homes like yours and mine.
This is for you if:
You care deeply but feel stretched thin.
You want your parenting to reflect your values.
You believe that mindset can shape behaviour.
You're not looking to be eco-perfect, just trying your best.
This is not for you if:
You want fast eco-hacks.
You prefer rigid rules.
You’re unwilling to examine your own worldview.
That’s less than a weekly takeaway.
Less than one extra kids’ activity.
For a full year of layered formation.
You keep feeling that low-grade tension between what you value and how you’re actually living… but you don’t have the capacity to overhaul your lifestyle.
The years keep racing by, and you quietly wonder whether you’re missing the window to shape what matters most.
You notice how easily screens fill the silence, how convenience becomes normal, how nature drifts into the background...
That’s the real cost - staying suspended between care and capacity.
Raising Kin offers a different path.
Not more pressure. Not more to-do’s.
Just small, intentional shifts that plant belonging early - so connection and care grow naturally, from the inside out.
As part of the refund process, you’ll be asked to submit the completed reflection PDFs from the first two sessions, demonstrating that you’ve meaningfully engaged with the material. Refund requests will then be reviewed accordingly.
After the initial two-month period, the remaining ten months of the membership are non-refundable.
Because this is the very first year of Raising Kin, those who join now will have their membership price locked in for life.
As the programme grows and evolves, pricing will likely shift to reflect its full value.
But founding members won’t be affected.
This is my way of honouring those who step in early and help shape what Raising Kin becomes.
"In a world rife with posturing, photoshop and fake, this is the real thing. 100% authentic... with a message that leaves one wanting to be a more real and involved human-being"
"A compelling message that is delivered with great skill, rooted in a wealth of knowledge and with deep authenticity."
"The perfect blend of credible and conversational. Jess has all the clout to compel her audiences to pay attention and all the warmth to make them want to."
"Informative and inspiring in equal measure."
Raising Kin works for a wide range of ages - from toddlers just starting to talk, to tweens and teens who are still shaping how they see the world.
Not at all. This isn’t about eco-perfection or doing everything “right.” It’s about making small shifts in words and mindsets that fit into any family’s real life.
Not much! One live session per month (40–45 minutes), with replay available. And a monthly optional PDF to go through.
You’ll also receive gentle reminder prompts to help you integrate the ideas into everyday life. But no heavy homework!
Yes! If within the first two months you feel Raising Kin isn’t the right fit, you may request a full refund of any amounts paid.
As part of the refund process, you’ll be asked to submit the completed reflection PDFs from the first two sessions and requests will then be granted accordingly.
After the initial two-month period, the remaining ten months of the membership are non-refundable.
You can’t! There’s nothing to keep up with.
Each session is recorded (and available till the end of the membership year), and Raising Kin is designed to layer slowly over time, not demand constant output. If a month feels full, you simply return when you’re ready.
This is about steady formation, not perfect participation.
No. Raising Kin is grounded in environmental ethics and relational worldviews, but it is not tied to any religion or belief system.
It’s about belonging, gratitude and relationship - ideas that can sit comfortably within many different traditions.
Change begins in the roots.
Let’s grow them well.